Meet

Your Coach

And discover my roots.

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Meet your coach

Hey there, I'm your coach Aïcha!

I'm a certified life coach dedicated to guiding you on your journey of growth and personal development.

Empathy, Understanding and Growth

I'm here to help you uncover your "why." That is your core reason behind every action, decision, and emotion. By understanding your "why," we can map out your personalised path towards your goals.

My coaching values prioritize your well-being, personal growth and emotional intelligence. With ongoing support and personalized strategies, I ensure your progress continues beyond our sessions. Learn more about
DARA Coaching's approach

Areas of Expertise

Reprogramming People Pleasing Behaviors Unmasking Your True Self
Unstucking Yourself Stress Management

Through personal experiences, I've faced challenges like people-pleasing, concealing my true self behind a mask and feeling a sense of not belonging. These experiences have heightened my empathy and sensitivity to your unique obstacles, allowing me to identify valuable tools for your personal growth.

Have a look at my journey and the moments that made me the person I am today. You might even find some similarities with your own!

My Journey

The Curious Outsider - Where My Journey Begins

- The '90s
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Growing up in Finland in a multicultural family, I learned the power of non-judgmental understanding and acceptance. My upbringing developed the ability to accept people just as they are, regardless of their backgrounds, beliefs, or differences.

However, it also fostered the feeling of an outsider. That sense of not truly belonging became one of the driving forces behind my people-pleasing tendencies.

The Superpower of an Outsider - Embracing Uniqueness and Adaptability

- The early '10s
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During nearly a decade as a model, I learned the value of embracing my unique path and individuality. This transformative experience emphasized adaptability, as I became a chameleon in diverse environments. Stepping beyond my comfort zone, I cultivated skills such as effective self-presentation, adaptability and discipline.

Most importantly, I learned to turn the feeling of being an outsider into a unique superpower, recognizing the richness of being different.

Education and Problem-Solving - Shaping My Worldview

- 2015
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Studying Computer Science nurtured my love for solving problems and logical challenges. And yes, Sudoku is one of my favorite pastimes!

This chapter equipped me with a rich understanding of business and innovation changing my worldview. Every problem has a solution, but it requires patience and careful attention to detail.

It emphasized how communication is the foundation of success, in all aspects of life. Being genuinely interested in understanding is the key to finding effective solutions.

From Finland to Denmark - Navigating New Horizons

- The late '10s
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Moving to Denmark, where I didn't speak the language or understand the culture, marked a big step toward independence. I worked as a trainer, focusing on performance-oriented coaching laying my foundation of goal-oriented coaching.

However, I hit a turning point when I experienced burnout. At that time, I lacked the maturity and tools to understand the underlying causes of my exhaustion.

The key lesson I learned: Life's challenges require reflection and learning, not just quick navigation.

Love is in the Air - The Power of Well-Being and Relationship

- The early '20s
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After a few challenging years, I focused on personal growth, embraced my passions and removed toxic behaviors. Then, out of nowhere, I met my soulmate and everything fell into place.

The key lesson: Prioritizing well-being and living by your values attracts the good into your life.

Being in a relationship teaches you self-discovery, as your partner becomes the most effective mirror you'll ever have. It has strengthened my authenticity and motivates me to be my best self for a positive impact on our life.

From Chaos to Clarity - Unmasking the People Pleaser

- 2022
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Another burnout, largely thanks to the chaotic pandemic. This time I was mature enough to recognize that I had to dig deep to uncover the core roots. I was living the life of a people pleaser, someone who struggled to set boundaries. Perhaps this rings a familiar bell?

Therapy and coaching helped me heal and build a more positive life narrative. That's when I learned the power of coaching and felt the desire to support others facing similar situations. This is how DARA Coaching came to be.

The key lesson: our answers lie within us and it's okay to seek help when needed. You deserve to feel good.

My Foundation

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Commitments as a Coach

Empowerment
I empower your self-discovery and growth with tools and guidance.

Supportive Environment
I provide a safe, non-judgmental space for exploration.

Individualized Approach
Tailoring coaching to your unique needs is my commitment.

Honesty and Transparency
I offer honest feedback and observations for your development.

Confidentiality
Your trust is crucial; your privacy is always respected.

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Responsibilities as a Coach

Guidance and Support
I'll guide and support your personal growth journey effectively.

Listening and Understanding
I actively listen and understand your experiences for tailored guidance.

Feedback and Reflection
I offer constructive feedback and encourage reflection.

Goal Alignment
We collaboratively establish actionable steps to achieve your goals.

Accountability
I help you stay motivated and on track to reach your desired outcomes.

Continued Learning
I commit to ongoing professional development to support your growth effectively.

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Credentials

Bachelors Degree, Computer Science
Haaga-Helia, University of Applied Sciences

Certified Life Coach
Life Coach Academy Finland

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Resources that supported me and bring me joy

Podcasts
Therapy for black girls,
The diary of a CEO

Books
The Adult children of Emotionally Immature parents series,
Racial Healing workbook,
Black Girl finance,
Gabor Maté, When the body says no